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FXLabs secures $3 Million in funding from Suresh Productions, India’s leading film producer
Hyderabad, India, May 29, 2006: Leading videogame development and production company FXLabs Studios Pvt. Ltd. announced today that it has secured $3 million in new funds to facilitate the company’s plans for expansion. Already recognized for it’s expertise in the creation of best in class game products, FXLabs is now positioned to achieve it’s next milestone of being recognized as the number one game development company in India.

Suresh Productions and its associated companies comprising the famous Ramanaidu Studios and Spirit Media bring a wealth of experience, strategic alliances, and valuable intellectual property to the table. Mr. Suresh Daggubati, Managing Director, Suresh Productions and Director, Spirit Media said "We are excited to be joining forces with FXLabs in helping it realize it’s full potential in the global video-gaming market. We look forward to bringing a wide array of industry contacts and compelling properties to the table and helping the company grow!”

“FXLabs Studios is thrilled to be partnering with Suresh Productions, Ramanaidu Studios, and Spirit Media. We are anxious to fully utilize the broad range of assets and talents that they bring to the table!” said Tony Garcia, CEO for FXLabs Studios Pvt. Ltd. “By combining our strengths and talent in the field of game development, with those of Suresh Productions, FXLabs is set to deliver some of the best and most compelling game products yet seen on the PC and videogame platforms”

“Tying up with one of the top film production houses in India gives FXLabs the backing it needs to become the leader in games for the Indian market” said Sashi Reddi, founder and Chairman of FXLabs Studios Pvt. Ltd. “While there are many mobile game providers, FXLabs will be the first serious developer of PC and console games for the worldwide videogame market"

“FXLabs expertise in the exciting videogame industry makes them a natural partner to our group of companies” says, Rana Daggubati, Managing Director, Spirit Media. “The investment is now added to the many aspects of Spirit Media’s end to end media entertainment technology services and will bring in significant business opportunities for us in the domestic, global media and entertainment market.”

According to PricewaterhouseCoopers report on the global outlook for entertainment and media the video game market in the United States, EMEA (Europe, Middle East, Africa), Asia/Pacific, Latin America, and Canada is expected to see an increase in revenue of $54.6 billion in 2009, growing at a 16.5 percent compound annual rate. Asia/Pacific, the largest market, at $10.1 billion in 2004, is projected to maintain its leadership, growing by 18.0 percent on a compound annual rate through 2009, reaching $23.1 billion.

FXLabs is already well into production of two world-class videogame products “Inferno” and “Archie’s Riverdale Run”. Inferno, an action/horror game pits players against the denizens of the underworld as they make their way through an incredible array of visually stunning environments! Players fight a series of strange and other-worldly creatures, control up to four distinct characters, and are immersed in a compelling storyline and eerie soundtrack. Inferno is being developed at FXLabs production facility in Hyderabad and is scheduled for completion on the PC platform at the end of the year. Archie’s Riverdale Run brings the world of Archie comics to life in full 3D for the very first time. Players can select from any number of their favorite Archie characters and explore the town of Riverdale, using a variety of vehicles and solving numerous puzzles and challenges. It’s madcap Arcade-Action that is sure to please Archie fans all over the world. The game will be available for both the PC and Xbox and is scheduled for completion in early 2007.

About FXLabs
FXLabs Studios is the leading provider of game development and production services in India. The company specializes in the creation of best-in-class game products, as well as high quality art and animation assets, and state of the art game code. With well over two decades of collective experience, FXLabs management team has the knowledge and skill to drive the company and ensure success. By combining the talent of local artisans with the experience of games industry veterans, FXLabs has the winning combination to deliver entertainment experiences which blur the line between fantasy and reality. With offices in Hyderabad India and Seattle WA, FXLabs has established itself as THE studio to watch in the growing entertainment and video-game industries.

For more information please contact:

Press@FXLabs.com
www.fxlabs.com

About Suresh Productions and Spirit
Suresh Productions and Spirit are recognized as leaders in film production and post production services and provide a one-stop shop for filmmakers seeking state of the art facilities for end-to-end solutions in film production, processing, digital intermediate, visual fx, animation, restoration, studios, distribution and exhibition. Suresh Productions is in the Guinness Book of world records for producing over 120 feature films by a single producer - Dr. Ramanaidu. The Ramanaidu Color Labs has one of the most modern film processing and printing facilities in the world and has processed hundreds of the best and most recognized movie properties.

For more information please contact:
info@spiritmedia.in
www.spiritmedia.in

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